AI//NOW Intro to Artificial Intelligence

AI is no longer a distant possibility, it's shaping the way we work, think, and engage today. AI//NOW is a quarterly seminar series designed to help professionals, entrepreneurs, and teams keep pace with the present real-world impacts of Artificial Intelligence. The series blends foundational knowledge with job-specific applications, offering topics such as: prompt engineering, language models, project management applications, design tools, and more.

Fall Topic: Rethinking Marketing with AI
The marketing landscape is moving faster than ever with the adaptation of AI tools. This seminar presentation explores how AI is revolutionizing customer targeting, content creation, campaign optimization, and consumer behavior analysis. Through real-world examples supported by practical frameworks, participants will discover how to leverage AI tools to personalize customer experiences at scale, streamline workflows, and make smarter, data-driven decisions. We'll also address the ethical considerations unique to AI-powered marketing, including data privacy, consumer trust, and authenticity. Whether you're a specialized marketer or small business owner, you'll leave with a deeper understanding of AI's marketing power and how to stay competitive in a rapidly evolving marketplace.

Instructor:
Kristy Rooney
Kristy Rooney is a marketing strategist, consultant, and college instructor who believes great marketing starts with understanding people. With more than two decades of experience across healthcare, biotech, technology, and nonprofit organizations, she helps companies build meaningful brands, generate demand, and tell stories that inspire action. When she's not developing marketing strategies or teaching future marketers, she's exploring the latest AI tools, supporting community organizations, or cheering on her kids at the baseball field.

This class is a pooled enrollment class, with our partner college Green River College.

This means there may be students from other partner colleges enrolled, and you may receive important information from the host college regarding the class. If you have any questions, please contact cce@btc.edu or call 360-752-8444.